Skills
Web development (Art Direction, Shopify, WordPress, HMTL).
Social Media Management (Brand Management, SEO, KPI Management, Market Research, Dash Hudson, Google Analytics, Tribe Dynamics, Community Building, Deadline Management).
Marketing (Data Visualization, Audience Strategy, Commitment to Understanding Buyer Needs, Strong Creative Voice).
Banoom.com
Role: Art & Marketing Lead
- Brand strategy: created a coherent brand image by developing original content for TikTok, Instagram, and Google Ads.
- Loyalty & engagement: ran creative local campaigns, the most notable of which was a planed public theatrical performance where a woman wearing a banoom retrieves a woman’s stolen purse and delivers the line “saved the day whilst protecting my skin from sun damage, thanks to the banoom”.
- Website Management: Set and analyzed KPIs and managed SEO. Informed marketing strategy by regularly researching best practices in content strategy, community management and social engagement.
Asparagus Vintage
Marketing Highlights
- Social media was our primary marketing channel, but I distributed branded stickers and letters at local craft markets, and social events.
- My marketing strategy was driven by research on the local ottawa vintage market.
Social Media Highlights
- I created several boosted instagram stories a day, each targeted at a different key demographic.
- I arranged product swaps with local vintage retailers and gifted products in exchange for story ads to Ottawa based interior design influencers.
Pink Asparagus 